CAP

Communications Action Plan

WHAT IS THE COMMUNICATIONS ACTION PLAN?

The Communication Action Plan (CAP) is your roadmap for sharing Rotary’s story with clarity, consistency, and purpose. Designed to align with our mission and values, CAP outlines the strategies we use to connect with our community, engage members, and amplify our impact through effective communication.

CAP is built around supporting four primary goals — each focused on strengthening Rotary’s voice and visibility.

Click here for more details on the four goals.

WHAT DO WE WANT TO ACCOMPLISH?

EXPAND OUR REACH
Increase the number of districts with active Public Image Chairs

District Public Image Chairs can amplify resources and messages across the region.

EQUIP CLUBS
Support more clubs in appointing Public Image Chairs

Making clubs successful by providing tools, strategies, and resources.

ONE VOICE
Promote brand-compliant websites across all clubs

Ensuring that the public recognizes Rotary through proper use of logos and branding.

TELL THE STORY
Encourage more clubs to participate in public-facing events

Helping communities understand the value and impact of local Rotary clubs.

HOW CAN YOU HELP?

WEB

Are you a Rotarian with experience in WordPress, Google Analytics, or graphic design? Your skills can make a big impact!

TECH

Join our Technology Center of Excellence to evaluate web tools, establish a standardized tech stack, and manage our digital assets

SOCIAL

Help curate and create content that can be shared across Rotary Zones 33/34’s social media platforms.

COMMS

Work with us to develop smarter strategies for communication—maximizing effectiveness and cutting through the noise.

Ready to Make an Impact?

Your skills, creativity, and voice can help Rotary Zones 33/34 tell our story, grow our reach, and amplify our impact. Whether you’re a tech whiz, a social media pro, a writer, or just passionate about Rotary — there’s a place for you in the Communication Action Plan.

Let’s work together to inform, inspire, and engage.

Not sure? Click here for more details

REACH OUT TO US for questions, comments or information