Many Rotary clubs are steadily declining in membership, usually because the Club Experience they’re delivering isn’t meeting the expectations of either potential members or current members. Steady membership decline (typical loss of 1-2 members/year) leads to ever-smaller clubs with an ever-declining ability to serve their communities.
If these clubs could fix themselves, they already would have. Clubs in this situation need some outside perspective, ideas and help to break their downward trajectory.
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It's not uncommon for club leaders to simply not understand the downside of year-over-year membership decline, or perhaps the value proposition for all club members to be part of a consistently, moderately growing club. Here are some talking points (scripts) for conversations with clubs that are either not growing, or, more importantly, consistently declining in membership.
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It takes several months of lead time to effectively plan and execute a Membership Summit. The most important critical path item is getting started early enough on a promotional campaign. Here is a handy calculator that will help you quickly create a timeline for your Summit planning.
When the sheet opens, look for your District’s tab at the bottom. Look for the empty cell marked Enter Summit Date >>>. Enter that one date, and everything else is calculated for you. You can highlight, copy and paste that table into whatever planning document you're using and adjust it as your Summit plan evolves.
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An Idea Book for new members -- how they can grow by engaging with the club's service projects, Rotary’s global network and the array of activities, programs, and interest groups that Rotary offers. An engagement tool, written from the new member's perspective. A resource for the Orientation/Onboarding Committee
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Here's a nice package for a DGE’s Pre-PETS and PETS Breakouts -- "Membership 101 in a Box",
intended to help incoming Governors and Membership Chairs in training Presidents-Elect and Club
Membership Chairs. Actually, it’s not a bad mid-year “remedial” program for clubs that have not gotten
off the blocks with new member attraction
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