leaders access to insightful membership data important to both planning and tracking membership progress. Setting a membership goal builds a "pace" graph that highlights how a club is doing attracting the new members it needs to not only grow but also replace members likely to terminate during the year. A Success Track graph tracks district and zone membership growth progress, predicting year- end results months in advance. Several reports provide both predictive and historical membership data. Users log in through either ClubRunner or DACdb, and the database opens to their club, district and zone with various levels of access to the MAP Database dependent upon the user's role.
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Innovative Club Advocates (ICAs) assist clubs in meeting prospects where they are - with alternative meeting times, formats and club types. Contact the ICA team if you're interested in expanding the market youe club reaches - beyond those who can attend a conventional club meeting on a weekly basis.
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Most clubs find the short, highly-utilized, effective survey in the MAP Membership Success Center (MSC) to be quick and easy to create and deploy – literally a few mouse clicks. Other clubs are looking for something more customizable.
Here is a template for those with more advanced online application skills.
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Many Rotary clubs are steadily declining in membership, usually because the Club Experience they’re delivering isn’t meeting the expectations of either potential members or current members. Steady membership decline (typical loss of 1-2 members/year) leads to ever-smaller clubs with an ever-declining ability to serve their communities.
If these clubs could fix themselves, they already would have. Clubs in this situation need some outside perspective, ideas and help to break their downward trajectory.
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It's not uncommon for club leaders to simply not understand the downside of year-over-year membership decline, or perhaps the value proposition for all club members to be part of a consistently, moderately growing club. Here are some talking points (scripts) for conversations with clubs that are either not growing, or, more importantly, consistently declining in membership.
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