How to Make Your Club Irresistible (pdf)
Is your club irresistible? Is your club one that you would get up early on a Friday in winter for, because you don’t want to miss it? Here are some places you'll want to look to assess your club's attractiveness to not only prospective members but also existing members. In general, we focus on the people who are there. But what we actually need to understand is what’s going on with the people who don’t choose to be there.